Chewing the Cud
INSPIRATION COMES FROM THE STRANGEST OF PLACES.
How $Billions are made each year from a valentines dating site that failed miserably.
If you’re launching a dating website, Valentines Day seems to be the perfect day to do it. That’s what Chad Hurley, Steve Chen and Jawed Karim thought when they launched their video dating service back in 2005. Not a single user uploaded a dating video in its [...]
The Caterpillar who Stole Christmas
Christmas is here. At least, it is according to my TV. From the end of one cheery wave from Holly Willoughby as she punts viewers across the nation into the ads, to the moment that the silver fox of Schofield greets us back, our airwaves are now [...]
Telling a Story in a Blink of an Eye
A glass on a wooden table filled with cider. It’s a simple picture,... at least, it starts out that way. But then comes a man with a spray bottle to dapple the edges with frosty condensation. Then comes two hours of careful grading, enhancement and painting in [...]
A Kale to action
“Just bring your fingers together a bit,... that’s it,... like you’re stroking the salad,...” It’s not often you hear the words “Stroking the Salad”. It’s certainly not often you hear the phrase without smirking like a 12 year old. I couldn’t help myself. Another day, another wonderful [...]
Playing to a playful brand: What you can learn from the Creme Egg Hunt
If you had visions of Charlie Bucket cradling a Wonka Bar then congratulations! That’s precisely what Cadbury wanted you to think of. The modern “Golden Ticket” isn’t hidden in a Wonka Bar, however: it’s pressed in white chocolate and filled with fondant. Cadbury’s White Creme [...]
No clearer on Brexit, then just smile..
You may not know what the hell is going on in the world, but at least we still have the ability to put a smile on someones face
