If you’ve been on social media or watched any TV lately, you’ve probably seen Aldi’s latest advert featuring their own caterpillar cake, Cuthbert. The advert has caused quite a stir, with some people finding it hilarious and others feeling it’s a bit of a low blow at Marks & Spencer’s Colin the Caterpillar cake.
So what’s the deal with the Aldi caterpillar ad? Let’s take a closer look.
First, a little background. Colin the Caterpillar is a popular chocolate sponge cake sold at Marks & Spencer’s. The cake has been around since 1990 and has become something of a British institution. Colin is a regular feature at birthdays, weddings, and other celebrations, and has even spawned spin-off products like mini Colin cakes and Colin the Caterpillar sweets.
Enter Cuthbert, Aldi’s own caterpillar cake. Like Colin, Cuthbert is a chocolate sponge cake with a cream filling. However, Cuthbert is a bit cheaper than Colin, coming in at just £4.99 compared to Colin’s £7. Colin has a more elaborate design, with white chocolate boots and a face made of chocolate. Cuthbert is a bit simpler, with plain chocolate boots and a smile made of icing.
Now, onto the advert itself. The advert features Cuthbert alongside other supermarket caterpillar cakes, including Morrisons’ Morris, Asda’s Clyde, and Sainsbury’s Wiggles. The advert is clearly a parody of the Colin the Caterpillar cake, and has generated a lot of attention on social media. Some people have praised the ad for its humor and cleverness, while others feel that it’s a bit of a cheap shot at Marks & Spencer’s. Marks & Spencer’s has reportedly launched legal action against Aldi, claiming that the Cuthbert cake infringes on their trademark for Colin the Caterpillar.
So what can we make of all this? It’s clear that the Aldi caterpillar ad has generated a lot of publicity for the brand. Whether that’s good or bad publicity remains to be seen. Some people may be swayed by the lower price point of the Cuthbert cake, while others may feel that the ad is in poor taste.
At the end of the day, it’s up to each individual to decide what they think of the Aldi caterpillar ad. I don’t know about you but I love this caterpillar cake and I love that caterpillar cake, Probably still buy Colin but love the shear audacity of Cuthbert, I’d love to see more.