Chewing the Cud
INSPIRATION COMES FROM THE STRANGEST OF PLACES.

A Kale to action
“Just bring your fingers together a bit,... that’s it,... like you’re stroking the salad,...” It’s not often you hear the words “Stroking the Salad”. It’s certainly not often you hear the phrase without smirking like a 12 year old. I couldn’t help myself. Another day, another wonderful [...]
Playing to a playful brand: What you can learn from the Creme Egg Hunt
If you had visions of Charlie Bucket cradling a Wonka Bar then congratulations! That’s precisely what Cadbury wanted you to think of. The modern “Golden Ticket” isn’t hidden in a Wonka Bar, however: it’s pressed in white chocolate and filled with fondant. Cadbury’s White Creme [...]
No clearer on Brexit, then just smile..
You may not know what the hell is going on in the world, but at least we still have the ability to put a smile on someones face
Live creativity, breath creatively, and be authentic
Just last week I had a client return to us out of the blue after 5 years of a supposed 'cost cutting' exercise. I didn't need to pitch or tender or ever quote for that matter, which is even more weird knowing the client as I do. We [...]
I wish I were a tree…
Great ideas should be shrouded in simplicity, this is probably one of the simplest of ideas, packaged in a timeless box, soaked in the perfect concept. Not only is is simple, purely creative, it improves our environment, the planet and the world, thats one heck of [...]
How leaders lose track of their dreams
I was chatting with a friend recently who is Managing Director of a successful creative agency. I have watched his business grow since its inception, 4 talented individuals, authentic and honest in what they wanted to achieve. However ten years on, they appear to have lost the [...]