Chewing the Cud
INSPIRATION COMES FROM THE STRANGEST OF PLACES.
New retail website live
Apparatus has completed the first phase of the new retail website for home retailer Paolo Marchetti. Featuring our new 'snazzy gallery', along with our verbal branding, new brand identity and implementation, it accompanies the launch of their new flagship store on Tottenham Court Road. With Heals [...]
A Twitter Dictionary
Trying to keep your tweets even shorter ... or struggling to understand what they mean? Use this Twitter Dictionary. Response tools @username = Reply to D @username = Direct message DM @username = Direct Message PRT = Partial Retweet or Please Retweet RT = Retweet A - [...]
Setting objectives for a website
Despite commercial imperatives, objectives for a website should not be just about sales, sales, sales. In fact web trends are showing that savvy businesses are realising that the value of their website goes way beyond this. Think about your website in terms of the following functions: Customer [...]
Nice new store!
Congratulations to Paolo Marchetti Interiors on the launch of the Tottenham Court Road store, looking great and lots of customers coming through the doors. New website launches later this week, new brochure delivered tomorrow. We're looking forward to the launch party on 20th January 2011. Well done [...]
Innovative Marketing at Liverpool University
Apparatus head of marketing, Nikki Garnett, will today be delivering an afternoon lecture on Innovative marketing strategy to business leaders at Liverpool University Management School. Nikki will be sharing the experience she has developed through her years of working with exciting brands such as Selfridges, Marks & [...]
Sci-Tech Success
The Faculty of Science & Technology at Lancaster University has commissioned Apparatus to produce its annual report. This follows our successful rebranding of Sci-Tech - coming soon...
