Chewing the Cud
INSPIRATION COMES FROM THE STRANGEST OF PLACES.
Should B2C marketing strategies take rising fuel costs into account?
Delivering a course on marketing strategy at Lancaster University Management School today, I was surprised at how few B2C businesses were preparing for the effect that fuel price rises will have on the 2011 customer. Every business had factored their own fuel costs into their budgets but [...]
Social Media – witchcraft? It can be…
Teabreak time - the 'how not to' of social media. One of our favourites (explicit language though, not for those with sensitive ears).
Marketing Strategy for growth
Nikki Garnett is delivering a lecture on marketing strategy to Business Leaders at Lancaster University Management School. With a focus on 'joined-up marketing,' integrating off and online media, the 3 hour session aims to introduce useful tools for preparing a brand for growth. [...]
SEO – organic search or paid search?
SEO is a specialism, but if you are apportioning your budget, which works best - natural search or paid search? Recent Performics and ROI research came out with the folllowing statistics: Do you know the difference between natural and paid search results? 63% said Yes 37% said [...]
6 ways to tell when you need a new website
With the imminent arrival of web 3.0, the semantic web, savvy companies are reviewing their online activity, but how do you know when your website has had its day? The big one You can't update it instantly. If you have to wait for your web agency to [...]
Social Media – where to start
The 'to do or not to do' of Social Media for business. Where to start is a question that we are asked almost every day so here are the top 10 Social Media tips, courtesy of our friends at Apparatus: Choose one thing and do it well [...]
