Paolo Marchetti, the luxury European modular furniture retailer has appointed retail marketing agency Apparatus to manage its expansion into the UK.  Paolo Marchetti has a UK store in Gerrards Cross and a new flagship store opening on Tottenham Court Road in early December with further stores in [...]

Following a competitve tender process, Apparatus has been appointed by Lancaster University Management School to deliver seminars and training courses to business leaders in the North West.  Nikki Garnett, head of marketing strategy at Apparatus, will be delivering the sessions which will focus on Marketing Strategy, Innovative [...]

Newly completed, an Autumn campaign for luxury bathroom retail chain, Colourwash.  With a retail marketing strategy based around an introductory offer on new Autumn ranges, advertising will appear in Living etc, Homes & Gardens, House & Garden and Ideal Home backed up by a strong store window [...]

No silly season here.  New websites launched by the Apparatus team include renowned Landscape Designers Chris Rabone, an interim site for fuel management specialists Triscan (full site coming soon) and a new site for Cumbria hotel and restaurant group The Longlands.  The Duke's Theatre has now completed [...]

Following a four-way pitch, Apparatus has been selected to rebrand the Faculty of Science & Technology at Lancaster University which incorporates both InfoLab 21 and Lancaster Environment Centre.  The project includes brand identity, prospectuses, web design, exhibition stands and promotional material.  They tell us they selected us [...]