Brand Implementation

What we did

Another project that came from the heart, we couldn’t bear to think of this beautiful statue being destroyed and so we offered to support the new Trust that was founded to raise the funds that would care for it. We created an identity, signage, uniforms, website and email marketing system for them and we continue to support their fundraising events whenever they need us. The good news is that enough money has been raised for the extensive repair work that is required following the bad winter of 2017/18.

What we did

The Longlands Hotel approached us for a rebrand and retained marketing services to help them to fill their rooms and build the reputation of their restaurant. We developed a new brand identity, website, email marketing system, brochures, menus, advertising and promotional goods that have helped them to become a well known destination within their target perimeter of a 30 mile radius.

What we did

After a long tender process, Apparatus was selected to rebrand the faculty. One consideration was naming – it is known by its users as Sci-Tech – so although externally facing communication was corporate, we developed another level for users. Our brief involved working with a diverse team of academics, students and administration staff to develop an identity that they all felt encapsulated the skills and vibrancy of the faculty. Once we had created this, brand guidelines were built to enable the team to take it on internally. We the produced the annual report for the faculty and a series of student and alumni communication pieces to ensure that they engaged with the new identity.

What we did

When they decided to open their Paolo Marchetti Interiors stores in London in 2011, Mr Doors contracted Apparatus for 2 years to manage the launch and train their Russian team to understand the UK retail marketplace. They outsourced all of their marketing to us. This included everything from identity and store design, through to market research, website development, digital marketing, press launches, promotional gifts, advertising, brochure production and copywriting. Working with their team in Moscow, we helped them to identify and understand the UK consumer, targeting the appropriate demographic for their offer. We also worked with them to physically launch the retail spaces to customers and the UK press. After 2 years, they felt confident enough to manage their marketing from Moscow, although we still remain on hand for strategic advice and consultancy when they need us.

What we did

Triscan was going through a period of investment and expansion. Having gained a number of large national clients in a short period of time, it was growing exponentially and needed to outsource its marketing. Between 2010 and 2014, we worked as their external marketing department, managing all of their strategic, print and digital requirements.  This included designing and building their website, creating and writing brochures, running PPC campaigns, building exhibition stands and running online marketing campaigns. Their turnover grew by over 200% and they continually smashed their sales targets during this period. In 2014 the company was acquired by a new group of investors who were able to provide in-house marketing support. We are very proud of the impact that we had on Triscan’s business and are delighted to see them continue to thrive.

What we did

We were appointed to help LRGS segment its target audiences and communicate with them accordingly. We produced a new suite of communication pieces for students and parents both present and future which included prospectuses; boarding house brochures; videos; web design; web usability assessment and planning user journeys through the site. We also created the material for their major fundraising campaign the ‘Plan For Renewal.’ This included direct mail pieces for alumni and benefactors along with videos for use at speech days, open days, fundraising dinners and conferences.