After a long tender process, Apparatus was selected to rebrand the faculty. One consideration was naming – it is known by its users as Sci-Tech – so although externally facing communication was corporate, we developed another level for users. Our brief involved working with a diverse team of academics, students and administration staff to develop an identity that they all felt encapsulated the skills and vibrancy of the faculty. Once we had created this, brand guidelines were built to enable the team to take it on internally. We the produced the annual report for the faculty and a series of student and alumni communication pieces to ensure that they engaged with the new identity.