Paolo Marchetti

Paolo Marchetti2019-01-10T22:14:32+00:00

Project Description

Paolo Marchetti

Paolo Marchetti Interiors is a retailer of bespoke fitted furniture with stores in London. It is owned by the large Russian retail conglomerate, Mr Doors.

What we did

When they decided to open their Paolo Marchetti Interiors stores in London in 2011, Mr Doors contracted Apparatus for 2 years to manage the launch and train their Russian team to understand the UK retail marketplace. They outsourced all of their marketing to us. This included everything from identity and store design, through to market research, website development, digital marketing, press launches, promotional gifts, advertising, brochure production and copywriting. Working with their team in Moscow, we helped them to identify and understand the UK consumer, targeting the appropriate demographic for their offer. We also worked with them to physically launch the retail spaces to customers and the UK press. After 2 years, they felt confident enough to manage their marketing from Moscow, although we still remain on hand for strategic advice and consultancy when they need us.

  • Digital

  • Branding

  • Marketing

  • Strategy

  • Retail

  • Education

  • Business

What we delivered

Digital Strategy

Responsive Web Design

Ecommerce Web Development


UX Design

Web Maintenance & Management

Brand Strategy

Logo Development

Print Design & Production Management

Corporate Identity & Brand Implementation

Illustration, Photography, Video & Animation

Verbal Branding

Marketing Strategy


Content Marketing

Influencer Marketing

Email Marketing

Social Media

What a combination – it’s like Captain Caveman meets Lady Penelope.

Nick Cross - Marketing Director, Selfridges