Located at the heart of Britain’s newest city, Preston’s College has a bustling campus with 17,000 students. In 2013 they began a major restructure and repositioning exercise. A new leadership team decided to focus on being an ‘enterprising college,’ with the aim of making every student work ready. This sets it apart from traditional educational establishments. Not only do students leave with qualifications but also with skills in critical areas such as presentations, budgeting and time management.
To launch its new direction, Preston’s College needed a new agency not only to rebrand and reposition it in the hearts and minds of the community, but also to help manage the change through the college, its team and students. Apparatus was selected to manage Preston’s College marketing after a lengthy tender process involving many North West agencies because of our experience in the education sector; our strategic capabilities and our creative pedigree.