Cumbria Crystal

Cumbria Crystal is the only surviving UK producer of hand-blown and hand-cut lead crystal. Based in the Lake District, they supply luxury retailers and are often commissioned to produce bespoke collections for The Houses of Parliament, Buckingham Palace, The British Embassy and even James Bond and Downton Abbey!

What we did

Cumbria Crystal is a tiny company with an elite customer base around the world. We have been working with them for a number of years to manage their marketing services which are mostly discreet and direct to their customer base. Apparatus also developed their small retail site which is appreciated by crystal enthusiasts both for its full-priced products and the factory outlet which sells the pieces that don’t quite pass through Cumbria Crystal’s stringent quality control processes.

  • Digital

  • Branding

  • Marketing

  • Strategy

  • Retail

  • Education

  • Business

What we delivered

Digital Strategy

Responsive Web Design

Ecommerce Web Development


UX Design

Web Maintenance & Management

Brand Strategy

Logo Development

Print Design & Production Management

Corporate Identity & Brand Implementation

Illustration, Photography, Video & Animation

Verbal Branding

Marketing Strategy


Content Marketing

Influencer Marketing

Email Marketing

Social Media

What a combination – it’s like Captain Caveman meets Lady Penelope.

Nick Cross - Marketing Director, Selfridges