Portfolio

What we did

Apparatus has had an ongoing relationship with CancerCare since 2008, helping them whenever they need extra marketing support. Over the years we have worked on their identity, their website and many different brochures, leaflets, advertising and fundraising campaigns. CancerCare is a charity that gives quiet support to people when they most need it and we’re really proud of our longstanding association with their very dedicated team.

What we did

Another project that came from the heart, we couldn’t bear to think of this beautiful statue being destroyed and so we offered to support the new Trust that was founded to raise the funds that would care for it. We created an identity, signage, uniforms, website and email marketing system for them and we continue to support their fundraising events whenever they need us. The good news is that enough money has been raised for the extensive repair work that is required following the bad winter of 2017/18.

What we did

We were briefed to bring some urban chic to Kirkby Lonsdale, a small market town that is popular with tourists to the Lake District. Plato’s needed to stand apart from the other good restaurants that the town offers and the branding needed to drive its positioning. Apparatus was appointed because of our highly creative portfolio, the business owners knew that we would manage the project with care and attention to detail. For over 100 years, the building had been a wine merchants and pop bottler so we took our inspiration from its heritage. As well as overseeing the corporate identity, we worked with the interior designers on developing the internal ambience for both the public areas and the bedrooms and then ensured that all collateral including menus, wall art, and signage were in keeping. Plato’s is now a thriving business with 5 star reviews from Tripadvisor. We are proud of the part we played in building such a major player in a competitive tourist environment.

What we did

The Longlands Hotel approached us for a rebrand and retained marketing services to help them to fill their rooms and build the reputation of their restaurant. We developed a new brand identity, website, email marketing system, brochures, menus, advertising and promotional goods that have helped them to become a well known destination within their target perimeter of a 30 mile radius.

What we did

At Apparatus we work with a number of different departments within the council. These include Economic Development, Tourism and Environmental Health. They call on us for our marketing agility and our ability to find cost-effective and impactful ways to communicate with carefully defined target audiences. They use the full range of our services including marketing strategy, marketplace analysis, audience targeting, print design and production, advertising (both above and below the line), signage and wayfinding, vehicle livery, social media planning and creative campaign development.

What we did

We have a 3-year contract with BASS, creating the material for their annual conference and gala in London. This includes exhibition materials and the event programme. We source offers from London tourist destinations, sell advertising space, create content and design and print the publication for the event.