Lancaster City Council
Lancaster City Council is the second largest Lancashire authority covering 576 square km. Like all councils in the UK, it is continuing to service its residents whilst battling with ongoing funding cuts so innovative marketing solutions are a key requirement.
What we did
At Apparatus we work with a number of different departments within the council. These include Economic Development, Tourism and Environmental Health. They call on us for our marketing agility and our ability to find cost-effective and impactful ways to communicate with carefully defined target audiences. They use the full range of our services including marketing strategy, marketplace analysis, audience targeting, print design and production, advertising (both above and below the line), signage and wayfinding, vehicle livery, social media planning and creative campaign development.
What we delivered
Digital Strategy
Responsive Web Design
Ecommerce Web Development
Hosting
UX Design
Web Maintenance & Management
Brand Strategy
Logo Development
Print Design & Production Management
Corporate Identity & Brand Implementation
Illustration, Photography, Video & Animation
Verbal Branding
Marketing Strategy
SEO, CRO & PPC
Content Marketing
Influencer Marketing
Email Marketing
Social Media
What a combination – it’s like Captain Caveman meets Lady Penelope.