M&S
Marks and Spencer needed to rationalise their Home Catalogue and recruited Apparatus for their experience in retail print publications to analyse all creative and production elements of the catalogue and appoint a new agency.
What we did
Apparatus was awarded a 12 month contract by Marks & Spencer to work with their internal team to turn their Home catalogue around. The publication needed to be reviewed from start to finish, we therefore looked at content strategy, process, print production issues and photographic styling. We worked with the head of marketing to appoint and train a new team introducing more efficient systems and planning methods. This reduced costs and lead times. We then selected catalogue production agencies to tender for the new contract, managing the tender process and final appointment of the winning agency. We worked with the new team and agency for the following 6 months to ensure that the first issue of the catalogue was produced smoothly. There was an uplift in sales of 36% in the 3 months following production of the new catalogue and savings of 21% on the total production costs.
What we delivered
Digital Strategy
Responsive Web Design
Ecommerce Web Development
Hosting
UX Design
Web Maintenance & Management
Brand Strategy
Logo Development
Print Design & Production Management
Corporate Identity & Brand Implementation
Illustration, Photography, Video & Animation
Verbal Branding
Marketing Strategy
SEO, CRO & PPC
Content Marketing
Influencer Marketing
Email Marketing
Social Media
What a combination – it’s like Captain Caveman meets Lady Penelope.