Boundary Outlet

We helped Boundary Outlet evolve. Not with noise, but with clarity.

From repositioning the brand to rethinking the store environment, we stripped it back, sharpened the offer, and rebuilt every touchpoint with purpose. Campaigns, content, spaces, digital – we made it all work harder. Less discount bin. More destination.

What we did

Boundary needed more than a new look. It needed a clear identity. We led a full brand refresh. Our goal was to simplify the offer, strengthen the story, and build a brand that worked across every channel.

The Challenge

The brand felt old and disconnected. The message wasn’t clear. The visuals didn’t match the product’s value. The in-store experience lacked impact. As a result, the brand wasn’t standing out.

The Solution

We rebuilt the brand step by step.

Step 1: Strategy and Story
First, we focused on the brand’s foundation. We defined a clearer offer. Then, we shaped a stronger story that felt honest and direct. This helped the brand connect with its audience.

Step 2: Visual Identity
Next, we updated the logo and design system. We chose fresh colors, clean fonts, and simple layouts. We also gave the brand a new voice — one that was clear, bold, and easy to understand.

Step 3: Full Rollout
After that, we brought the brand to life across every touchpoint. This included:

  • Ads and campaigns

  • In-store signs

  • Social media posts

  • Photos and videos

  • Product styling

Each piece matched the others. The message stayed strong and clear.

The Results

In the end, this was more than a redesign. It was a full reset. Boundary no longer felt like an outlet. It became a true destination.

Today, the brand looks sharp and sounds confident. It works across all channels. And most importantly, it stands out.

  • Digital

  • Branding

  • Marketing

  • Strategy

  • Retail

What we delivered

DIGITAL

Digital Strategy

Responsive Web Design

Hosting

UX Design

Web Maintenance & Management

BRANDING

Brand Strategy

Logo Development

Print Design & Production Management

Corporate Identity & Brand Implementation

Illustration, Photography, Video & Animation

Verbal Branding

MARKETING

Marketing Strategy

SEO, CRO & PPC

Content Marketing

Influencer Marketing

Email Marketing

Social Media

Apparatus didn’t just refresh our brand—they redefined it. They brought clarity, confidence, and consistency to every part of our business. From strategy to store experience, their work has had a real impact on how customers see us—and how we see ourselves. What started as a rebrand has grown into a continued partnership. They get us, challenge us, and keep pushing the brand forward.

Ben Bannister - CEO, Boundary Outlet