Nike and upcoming artist Kelly Anna joined forces to show what freedom looks like in London. Using the new Nike Free Run as a blank canvas, they exhibited the young London spirit in an impressive looking shoe.
What we did
To launch the shoe, Nike organised a special workshop with Kelly Anna in Niketown London and approached us to help with design. We helped design promotional material, instore visual merchandising, all printed material and recap content.
Apparatus understand brands, it’s in there DNA, although an external agency what they delivered was seemless, they are a true partnership, often couldn’t tell where the internal team stopped and the agency began.