A bit like Movember and The Ice Bucket Challenge, there’s a lot of noise about Christmas Jumper Day which is this Friday (12th December) but how many people will actually donate to Save The Children? The charity created the event in the hope that people wearing the jumpers would make a donation, but how many actually do? Asda are donating 6% of sales of their Christmas jumpers but given that they retail for about £10 each it isn’t a huge donation – hopefully the low price will trigger sufficient volume of sales to make it worthwhile. The majority of fashion brands that have optimised against a Christmas jumper search online though are not donating to the charity. We’ll be wearing ours all day, will you? Do your bit by buying your jumper from Asda and texting WOOLLY to 70050 for a simple additional £2 donation which will be match funded by the UK government.