As Facebook continues its drive for world domination, savvy businesses are already using F-commerce tools to drive brand presence and sales. Whether with a simple link to their main site, or with full transactional capability, here is a handful of the most inspirational FB shops:
Alton Towers – prebook tickets online
Diesel – perfect integration of Social Media for an expanded digital footprint with their DieselCam – yes they did it before Mary Portas.
FC Barcelona – leading the way with merchandise
The Boston Tea Company – making it easy
Heinz – our favourite – particularly clever. They create limited edition items for Facebook fans and the page can only be accessed if “liked” first
Malaysia Airlines – book seats without leaving Facebook
Schuh – reaches its target audience via the best medium, as does Threadless
The key, of course lies in building an effective strategy that integrates both on and offline marketing from the outset. Different routes to market on Facebook are highlighted on Janice Diner’s ecosphere chart below which outlines strategies for direct sales on Facebook and other approaches that drive traffic to main sites via Facebook.
It’s fascinating and it’s certainly just the beginning.
