Chewing the Cud
INSPIRATION COMES FROM THE STRANGEST OF PLACES.
Retailers doing the Royal Wedding
London stores are decked out in their wedding finery - so who's doing it well? The Apparatus role of honour goes to: Windows Liberty wins our vote for its dry British humour Runner Up: New Look for being bang on the mood of the nation. Point Of [...]
The funniest reviews on Amazon!!
The most entertaining Amazon review pages? We're just wondering how the Paul Ross canvases would look in the newly decorated Apparatus offices, it could really set off the Farrow & Ball. Maybe Tuscan whole milk will be our tipple for the weekend to accompany our fresh whole [...]
Apparatus launches charity website
As part of our ongoing relationship with North West cancer charity CancerCare, we are thrilled to launch their new, very extensive charity website. Usability has been key in this project and we have introduced an instant navigation feature to orientate people with cancer to the support section [...]
Great Brand Extension
Havaianas, the cult flip-flop brand, has circumvented seasonality by introducing a range of wellies into the UK. A triumph of strategic thinking, they echo the range of colours and designs of the flip flops and are priced comfortably below Hunter (the current object of desire). Launching at [...]
New Team Member
We look forward to welcoming our new graduate intern, Ned Parkinson, to the Apparatus marketing team on Monday. Ned will be working in a support role, keeping a close eye on the optimisation of our clients' websites - both organic and PPC and following the Google Adwords [...]
iOS conversions not showing in search
A study by Marin Software has shown that the growing use of iOS devices (iPads, iPhones & iPods) is having a serious effect on paid search results - up to 80% of conversions are being missed. This is because Safari, the default browser on iOS devices blocks [...]
