Chewing the Cud
INSPIRATION COMES FROM THE STRANGEST OF PLACES.
Is Barbour International the new Burberry check?
Having done a great job of reinventing themselves with a new tailored cut and a snazzy yellow gold International logo, it appears that Barbour may have scored an own goal. We all remember Burberry's check being adopted by the masses in the late 90s. Now the International [...]
Forthcoming seminars on Marketing Strategy
Our very own Marketing Director, Nikki Garnett, has been asked by Lancaster and Liverpool University Management Schools to continue her programme of lectures and seminars on Marketing Strategy, Online Strategy and Social Media this year. Next ones up are at Lancaster University Management School on 13th January [...]
Trend Prediction
Apparatus is pleased to be working with Foresight International. A leading thinktank on social trends and the future of the planet, Foresight is an emerging global opinion former. To reflect this growing authority, Foresight has commissioned Apparatus to rebrand the organisation and design, build and optimise a [...]
Lynton Clinics & Lasers
We are looking forward to working with Lynton, experts in aesthetic technology. Lynton creates specialist lasers which are used for aesthetic and medical purposes as well as for architectural restoration. In addition to supplying their own clinics, Lynton lasers are used by clinics and hospitals worldwide. Apparatus [...]
Our favourite Steve Jobs quote
He may have been known as a control freak by those who worked for him and his obsession with every detail was the obvious foundation for Apple's success, however Steve Jobs always had a clear and honest vision for his own lfe. Way back in 1993 he [...]
New store launch
Congratulations to our fabulous client Paolo Marchetti Interiors on the launch of their latest store in Hampstead, London NW3. By following the growing desire in the marketplace for bespoke merchandise, they are expanding when other home retailers are contracting. Paolo Marchetti Interiors creates fitted furniture that is [...]
