Chewing the Cud
INSPIRATION COMES FROM THE STRANGEST OF PLACES.
The Store Strikes Back: Reinvention of Physical Space
For years, the story was that physical retail was dying. Yet in 2025, the opposite is true - it’s evolving. Stores are no longer points of sale; they’re stages for experience, culture, and connection. Welcome to the age of retail-tainment. Today’s shopper isn’t seeking shelves - they’re [...]
AI Baby Videos Are Blowing Up – But Should We Be Cool With That?
There’s a baby on TikTok right now sipping a cappuccino, doing a full skincare routine, and giving life advice with the confidence of a middle-aged podcaster. Oh - and it’s not real. It’s an AI-generated baby. And yes, this is actually a thing now. We did not, [...]
Be Real With Me
Why Authenticity Is the New Marketing Superpower In 2025, consumers are tuning out the noise - and tuning into realness. Traditional marketing tactics, polished influencer posts, and perfect branding no longer carry the weight they once did. Today’s audience values honesty, vulnerability, and relatability more than ever. [...]
Eden Project Morecambe: Big Vision, Local Doubts
Morecambe is the focus of a £100 million transformation via Eden Project Morecambe, a spin-off of Cornwall’s famous ecological attraction. It promises to rebrand the town as a hub of sustainability, science, and tourism. But while headlines buzz, locals remain cautious. Big Promises, Long Waits Backed by [...]
A Week Into the Trend and It’s Already Dead
The AI action figure thing started making the rounds in early April. Twelve days later, it’s everywhere.And nowhere interesting. What began as a fun way to turn yourself into a boxed-up, plastic-faced parody has already been recycled, repackaged, and worn out. It’s on LinkedIn. It’s on brand [...]
Is AI Killing Creativity?
The rise of generative technologies, particularly AI-driven tools, is casting a shadow over the creative world in 2024. What was once celebrated as a leap forward is now facing significant criticism from artists, designers, and cultural commentators who see these advancements as a threat to the very [...]
