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[av_heading tag=’h3′ padding=’10’ heading=’Retail Marketing Strategy’ color=’meta-heading’ style=” custom_font=” size=” subheading_active=” subheading_size=’15’ custom_class=”][/av_heading]

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As a specialist retail marketing agency, the retail team at Apparatus will help you to:

  • discover why your customers behave as they do
  • define how to stimulate them to spend more – in store, online or using mail order.

We’re fascinated by what makes people browse and buy or choose one brand over another. We apply intelligence to every retail marketing project to ensure that before any work begins, your target audience is well defined and understood with a clear plan for capturing their attention. We can develop retail marketing strategy for you either on a consultancy basis or as part of a project.  In addition to setting clear targets for customer acquisition, conversion and retention and setting SMART metrics, we will get to grips with what makes your brand tick and breathe life into it.
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  • Market Research
  • Marketing Strategy
  • Customer Profiling
  • Metrics analysis and reporting

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Websites

We use digital technology to transform businesses. Our Content Managed (CMS) and E-Commerce websites are customised by our developers to offer unique digital solutions for each client. We use Open Source platforms and will recommend the one that best suits the complexity of your site and your budget.

Everybody loves WordPress and most of our sites are built on this intuitive platform. We add customisation and bespoke features which are endlessly scalable, giving you ongoing opportunities to expand your website. For big online shopping websites we use Magento. With its ‘out of the box’ upselling and cross-selling capacity it will ensure that your e-commerce operations run with slick, real-time efficiency. Other digital services such as email marketing, SEO and PPC are integral to a service we are proud of.

Content Marketing

Working in conjunction with our sister agency, Sutro Digital, we also plan and manage content. Our specialist area is tech savvy women between the ages of 25 and 60. We work closely with our clients to ensure that we plan content into the spaces they inhabit, targeting their online needs and interests. We also work within the retail environment using technology and social media to trigger spend at the critical time when your customer is in store. Of course every campaign is bespoke by nature, but why not talk to us about some of the things we can do.
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  • Web design
  • Web development
  • E-Commerce
  • Content Planning
  • SEO
  • PPC

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Powered by our strategic thinking, the fun begins. We design solutions that speak to the hearts and minds of your customers. First we strive for clarity; executions that truly understand the media environment in which they play. Our creative solutions go around, under and over the well developed walls of resistance of today’s consumers. We work until we find the result that’s right for your brand.

The twin mantras of form and function guide our creative teams.  Our extensive experience of working within the branded environment ensures that your carefully targeted messages are delivered consistently, from print to digital and ambient media.

We have a wealth of experience in ensuring that the customer journey is seamless, with creative integration of every element, including logos and brand identity, customer publications, catalogues, point of sale, signage and wayfinding and visual merchandising and packaging.
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  • Web design
  • Web development
  • E-Commerce
  • Content Planning
  • SEO
  • PPC

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