Wax Lyrical

Wax Lyrical is the UK’s largest manufacturer of home fragrance. With own range products that are sold in high quality stores, they also produce home fragrance for some of the world’s leading luxury brands.

What we did

We worked alongside the internal marketing and creative teams to bring a fresh approach to a tired English brand both as a creative agency and as marketing support based in-house for a period of 12 months.  Following the development of a comprehensive marketing strategy, the company was rebranded and the new identity was implemented across the organisation. New products with innovative packaging were designed and developed on behalf of both Wax Lyrical and the retailers that it is contracted to. Other collateral included graphics for trade exhibition stands, in store window displays and presentation materials for use by the sales teams, ensuring the organisation continues to grow and thrive.

  • Digital

  • Branding

  • Marketing

  • Strategy

  • Retail

  • Business

What we delivered

Digital Strategy

Brand Strategy

Print Design & Production Management

Corporate Identity & Brand Implementation

Verbal Branding

Marketing Strategy

Content Marketing

What a combination – it’s like Captain Caveman meets Lady Penelope.

Nick Cross - Marketing Director, Selfridges