University Hospitals of Morecambe Bay

Following a difficult Investigation Report for its maternity services in 2015, The University Hospitals of Morecambe Bay NHS Trust has been following a three stage programme of stabilisation, transition and transformation.  This period of expansion started with the construction of the new £12m South Lakes Birth Centre in Cumbria which was launched in 2018.

What we did

Following the 2015 report, it was critical that the hospital rebuilt its relationship with the surrounding community. Apparatus was appointed to help with this process. We worked with the internal team to develop strategic marketing plans for the new South Lakes Birth Centre during its development process. We then devised a cost-effective communication plan that would keep locals informed of the hospital’s regeneration plans. The objective was to increase engagement and build awareness that change was in progress. The execution included the use of ambient and city centre media with an integrated social media campaign to increase interaction.

  • Digital

  • Branding

  • Marketing

  • Strategy

  • Business

What we delivered

Digital Strategy

Responsive Web Design

Ecommerce Web Development


UX Design

Web Maintenance & Management

Brand Strategy

Logo Development

Print Design & Production Management

Corporate Identity & Brand Implementation

Illustration, Photography, Video & Animation

Verbal Branding

Marketing Strategy


Content Marketing

Influencer Marketing

Email Marketing

Social Media

Apparatus delivered over and beyond what was expected of them, with excellent outcomes across all platforms

David Wallace - Head of Corporate Communications, University Hospitals of Morecambe Bay NHS Trust