University Hospitals of Morecambe Bay
Following a difficult Investigation Report for its maternity services in 2015, The University Hospitals of Morecambe Bay NHS Trust has been following a three stage programme of stabilisation, transition and transformation. This period of expansion started with the construction of the new £12m South Lakes Birth Centre in Cumbria which was launched in 2018.
What we did
Following the 2015 report, it was critical that the hospital rebuilt its relationship with the surrounding community. Apparatus was appointed to help with this process. We worked with the internal team to develop strategic marketing plans for the new South Lakes Birth Centre during its development process. We then devised a cost-effective communication plan that would keep locals informed of the hospital’s regeneration plans. The objective was to increase engagement and build awareness that change was in progress. The execution included the use of ambient and city centre media with an integrated social media campaign to increase interaction.
What we delivered
Digital Strategy
Responsive Web Design
Ecommerce Web Development
Hosting
UX Design
Web Maintenance & Management
Brand Strategy
Logo Development
Print Design & Production Management
Corporate Identity & Brand Implementation
Illustration, Photography, Video & Animation
Verbal Branding
Marketing Strategy
SEO, CRO & PPC
Content Marketing
Influencer Marketing
Email Marketing
Social Media
Apparatus delivered over and beyond what was expected of them, with excellent outcomes across all platforms