Working with the 6 partners, we were tasked with developing an identity for JWK that would encapsulate the innovation and modernity that the new practice would offer whilst still referencing the serious nature of their business. We began by developing the brand identity backed by a palette of colours that would provide an arsenal for us when we came to segmenting their services for marketing purposes. Encouraged by their enthusiastic reception, we then went on to develop brochures, leaflets, advertising, PR, CRM campaigns and to build an annual marketing strategy. We also designed their website and worked on its content. We continue to act as their retained agency, overseeing all activity for them and developing new ideas that ensure their profile remains high using our experience of marketing for law firms.