JWK Solicitors
JWK is a large law firm in the North West. It was formed in 2012 from the merger of 2 established legal practices and Apparatus was called in for what they termed ‘brand therapy’ after being disappointed with the first agency that they had chosen to create an identity and marketing collateral for their launch. Apparatus has proven experience in marketing for law firms.
What we did
Working with the 6 partners, we were tasked with developing an identity for JWK that would encapsulate the innovation and modernity that the new practice would offer whilst still referencing the serious nature of their business. We began by developing the brand identity backed by a palette of colours that would provide an arsenal for us when we came to segmenting their services for marketing purposes. Encouraged by their enthusiastic reception, we then went on to develop brochures, leaflets, advertising, PR, CRM campaigns and to build an annual marketing strategy. We also designed their website and worked on its content. We continue to act as their retained agency, overseeing all activity for them and developing new ideas that ensure their profile remains high using our experience of marketing for law firms.
What we delivered
Digital Strategy
Responsive Web Design
Ecommerce Web Development
UX Design
Brand Strategy
Logo Development
Print Design & Production Management
Corporate Identity & Brand Implementation
Illustration, Photography, Video & Animation
Verbal Branding
Marketing Strategy
Email Marketing
Simply put, superb…