Having been neglected for years as a result of budget cuts, Carnforth Community swimming pool was looking jaded. To survive as an independent resource it needed to attract more visitors so we gave it a fresh new look. We developed a new identity, new signage, banners, leaflets, uniforms, website and emails for them but our favourite part of the project had to be the branded inflatables for the pool – that was a new challenge for us! The good news is that the marketing has helped them to be taken more seriously, not only attracting new swimmers but new funding streams too. A job to warm the heart.