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At Apparatus, we work collaboratively with schools, colleges and universities to ensure that their key messages are clearly communicated to prospective students and parents. From school websites to prospectuses and videos, we create unique education marketing solutions to suit the character of every establishment.
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[av_heading tag=’h3′ padding=’10’ heading=’Education Marketing: Strategy’ color=’meta-heading’ style=” custom_font=” size=” subheading_active=” subheading_size=’15’ custom_class=”][/av_heading]
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As budgets continue to tighten, we understand the importance of demonstrating return on investment. When we start to work with you, we will set SMART metrics wherever possible so that you can demonstrate the effectiveness of activity through the reporting structure.
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[av_heading heading=’Education Marketing: Brand Identity & Logos’ tag=’h3′ color=’meta-heading’ custom_font=” style=” size=” subheading_active=” subheading_size=’15’ padding=’10’][/av_heading]
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Many of the educational establishments that we work with find that their logo has evolved over time. Often the identity is inconsistent as different technologies and processes have been used to reproduce it. We can either identify its origin and recreate it in appropriate formats for today’s technology, or we can take heritage as inspiration and design a fresh new identity for the future.
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[av_heading heading=’Education Marketing: Prospectuses’ tag=’h3′ color=’meta-heading’ custom_font=” style=” size=” subheading_active=” subheading_size=’15’ padding=’10’][/av_heading]
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We understand that your prospectus is not only an important tool for future students and their parents, but that it is also an asset to be used for recruiting the best staff, as a PR tool and for fundraising.
Each prospectus that we design captures the unique spirit of the school or college that we are working with, bringing out the energy and flair of students and staff so that everybody feels a part of it.
Prospectuses are always tailored to the budget available and produced with maximum longevity and durability in mind.
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[av_heading heading=’Education Marketing: Websites’ tag=’h3′ color=’meta-heading’ custom_font=” style=” size=” subheading_active=” subheading_size=’15’ padding=’10’][/av_heading]
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Your website needs to be an active reflection of what is going on. If it is updated regularly it becomes a hub for students, staff and parents as well as many other third parties. We build all sites using Open Source which means that the technology behind them is constantly being updated by developers around the world at no cost to you.
We use WordPress which ensures that the interface is utterly simple for staff (and students if required) to update within minutes, so, for example, if a Saturday sports fixture is called off because of bad weather you can let everyone know before they leave home. We are very aware of the importance of security and ensure that extreme measures are put in place to protect your site.
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[av_heading heading=’Education Marketing: Videos’ tag=’h3′ color=’meta-heading’ custom_font=” style=” size=” subheading_active=” subheading_size=’15’ padding=’10’][/av_heading]
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Video is becoming increasingly important, especially when you are targeting under 25s. Nothing helps to bring a school or college to life more than seeing and hearing the students and staff in situ. We are used to working on site, putting everybody at ease so that they react naturally and spontaneously. We can then supply the film in various formats so that you can achieve maximum value from your budget including:
- compressed – streaming footage for your website
- encoded for downloading to ipods and mobiles
- looped for continual replay at events or in reception areas
- packaged as individual DVDs for mailing.
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[av_heading heading=’Education Marketing: Photography’ tag=’h3′ color=’meta-heading’ custom_font=” style=” size=” subheading_active=” subheading_size=’15’ padding=’10’][/av_heading]
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Our experience of photographing staff and students helps us to ensure they relax so that images are spontaneous and natural. Parents and students respond to images in different ways so we ensure that we capture shots that will appeal to each group. We work with you to ensure that the photoshoot is carefully planned in advance so that we can achieve as much coverage as possible for your budget.
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[av_heading heading=’Education Marketing: Copywriting’ tag=’h3′ color=’meta-heading’ custom_font=” style=” size=” subheading_active=” subheading_size=’15’ padding=’10’][/av_heading]
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We understand that it can be tempting to fill every space in your brochure and website with more information. Unfortunately the more you put in, the less people are likely to read. We offer two levels of help
- Editing – you supply the copy and we apply editorial devices to help pull the reader into it. We will also give feedback if our experience shows that any information is missing or too lengthy and adapt it if required. This service also includes subbing and proofing.
- Copywriting – we sit down with you and decide what needs to be covered. We then write the copy and apply editorial devices for your feedback and approval.
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[av_heading heading=’Education Marketing: Signage & Wayfinding’ tag=’h3′ color=’meta-heading’ custom_font=” style=” size=” subheading_active=” subheading_size=’15’ padding=’10’][/av_heading]
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Good signage is essential and a good wayfinding system will often use fewer signs but in the right places. We will survey your site for you, supply our recommendations, design the signs (making the most of your identity) and then oversee manufacture and installation.
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[av_heading heading=’Education Marketing: Change Management’ tag=’h3′ color=’meta-heading’ custom_font=” style=” size=” subheading_active=” subheading_size=’15’ padding=’10’][/av_heading]
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It can be difficult to keep everyone on side when you are making big changes. If you are rebranding, we are very experienced in working with third parties and stakeholders, as well as staff, students, parents and governors to help them understand the benefits of your new initiative and ensure that they are on board.
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