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Are you looking for a B2B marketing agency? Are you a business with an ambitious plan for growth? We will help you to define your goals and implement a marketing strategy for achieving them. We understand that your budgets will be under scrutiny, we therefore ensure that we set SMART metrics so that wherever possible activity is tracked to ensure return on investment.
We are a marketing, digital and design agency that can work with budgets of all sizes. Being full service, we can take care of everything, producing a full range of marketing material from website development, design and build to branding, brochures, copywriting, advertising and e-marketing campaigns.
Below are our core marketing specialisms, we will work hard to create a package that is right for your business and right for your budget.
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We will help you to understand your customers’ needs so that you can ensure you are selling the right product to the right person at the right time. We have extensive access to market and consumer research and we will use this to plan our approach so that you have a targeted marketing strategy with goals and timeframes that everybody agrees to. Our creative and digital teams will work to this strategy, ensuring that the end result of everything we produce is ‘joined up marketing.’ Marketing services include:
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- Market Research
- Marketing Strategy
- Customer Relationship Marketing
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Do you monitor your customers’ behaviour when they visit your website? Do you understand not just what they are doing but why? We assess content, interpret analytics and test users to build a clear picture of activity and define a plan for uplift.
Websites
Working in WordPress, we will design and build a website that is easy for you to manage and update. We will customise it to ensure that it meets all of your requirements and launch it with standard SEO requirements fully integrated. Completely scalable, new sections can be developed as you require them, helping you to stretch your budget and expand your site at your own pace. E-commerce sites are built using either WordPress or Magento depending on size. This reduces the number of design templates that are needed which helps us to keep things consistent, speedy and cost effective.
Analytics
Good web analytics will cover not only the ‘what’ on your website but also the ‘why.’ Surveying, AB testing and usability studies are just some of the ways to gain a better understanding of your users’ behaviour. We offer a regular analytics service that will help you to see which parts of your website are working well and which areas need to be improved. This will keep your website leading the field.
Usability
Watching real people interact with your website can teach you a lot. Finding out how people navigate intuitively can significantly improve conversion and ‘stickiness’. We identify users that match your customer profile and watch them in action before making refinements to your site.
AB testing
AB testing is a simple but effective way of testing your site on users and ensuring that you are achieving the best results. Particularly useful for calls to action to ensure conversion, we can implement and analyse this for you.
Email Marketing
Email marketing can still be a powerful tool for B2B. Provoke repeat visits to your website with effective, attractive email campaigns. Our e-marketing system is supported by a campaign analytics tool which tells you in great detail which items trigger response so that each successive email campaign is increasingly effective.
Content Marketing
We can help you to increase your digital footprint, bringing more and more potential customers to your site. Focusing on blogs and Social Media, we will develop a strategy to increase engagement and them implement it with trackable metrics so you can see how well it works.
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Corporate Identity
Do you need to signify that your business is growing or changing? Does your existing identity perform as well online as it always has offline? Does it work well on screens, in pixels, in varying formats? There are many reasons for briefing a new identity however there are serious design considerations to take into account. With a strong background in identity and branded environments we will create a logo that has stand out, longevity and that works in every format and application.
Brochures, catalogues and direct mail solutions. We don’t just design them to look great, we’re interested in how they trigger reaction, provoking a phone call, or a visit to your website. We oversee the entire process from content creation and navigation through to photography, copywriting and print production.
Brand Implementation
Bringing brands to life within the built environment involves working with architects and designers to transform 2D identities into physical 3D interactions on the exteriors and interiors of buildings. Signage, livery, uniforms, merchandise and buildings all need to bring the brand identity to life, consistently and accurately. We assess every element, working from the bottom up, formulating a carefully costed schedule and itinerary for execution for businesses of all sizes.
Signage & Wayfinding
Signage is an important part of your brand representation. We apply technical expertise to your identity to create an impactful yet practical end product. Logistical support can cover delivery and installation to provide a full project management service
Wayfinding – too much signage can be counterproductive, confusing and frustrating staff and customers. We work from a user perspective, creating intuitive navigation systems that enhance your physical environment.
Verbal Branding
Many businesses devote large proportions of their budget making sure that their visual identity is exciting and consistent and yet completely neglect their tone of voice, even though this is an integral part of building a relationship with the customer. Establishing the right voice not only lets your customer get to know you but it helps all staff to communicate well. We can help with a full range of services from copywriting to setting a house style with guidelines.
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If you are a business that is keen to grow, get in touch with us
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