The marketing team at Preston’s College are relentless in their thirst for media. This week sees the outdoor campaign that we created for them go live throughout the city. 48 sheets, Adshells and Bus Rears will showcase our new ‘stars’ campaign.
Preston’s College wanted to prove that it offers more than just academic qualifications. In fact it focuses students on employment urging them to build a pathway for their ambitions. To communicate this we selected a range of 6 students past and present who have excelled in different ways. From ex-student, Rock FM’s Jordan North to current student Chhaya Udani who is working as a makeup artist to the stars, we demonstrate just how Preston’s College helps students to achieve their dream careers.
The campaign has this week been discussed on news programmes on ITV’s Granada Reports, Radio Lancashire, Rock FM and in the Lancashire Evening Post. Proof that it has succeeded in getting people talking about Preston’s College.