Testimonials

Selfridges

'What a combination - it’s like Captain Caveman meets Lady Penelope'

Nick cross, Marketing Director

Marks & Spencer

'Our home catalogue was losing ground. Apparatus provided creative direction to attain the right balance between creativity and commerce. They also reviewed our process management, analysing the way we work and helping us to improve the efficiency of our internal working systems. They became a true extension of our team, not only was their help invaluable, but we really enjoyed working with them.'

Sarah Matthews, Head of Home Marketing

Oasis Stores

'Apparatus help us regularly with the verbal branding of our customer campaigns. They really understand our position in the marketplace and produce great work to the tightest of deadlines.'

Georgie Smith, Head of Marketing

New Look

'Guys the work you’ve done for us is fab. Customers are pouring in with their voucher booklets, the press pack has achieved coverage in loads of magazines and the stores look brilliant.'

Rachel Sproule, Creative Director

Sofa Workshop

'Apparatus helped our internal design team with their creative planning and thinking, showing them what is needed to build an effective promotional campaign. They really understand retail from the inside out and certainly know how to motivate customers.'

Paddy Prowse, Managing Director

John Partridge

'Apparatus brought our tired old brand into the 21st century. They completely rebranded us, creating a new identity with full supporting point of sale and window campaigns for our Piccadilly flagship store. They also created catalogues for our clothing ranges to help support both trade and consumer sales. As a result, after only one season, our ranges were bought by both Selfridges and Liberty, and were featured in Selfridges Oxford Street windows.'

David Wilkinson, Managing Director

C2 Investments

'I enjoy working with Apparatus. They challenge me and they know their stuff. I chose to work with them because of their experience at a national level – just because Lancaster’s a small town doesn’t mean we need to apply small town thinking. I’m going to enjoy seeing what a difference they’ll make to this town.'

Matt Jackson, Sun Hotel, Duke of Edinburgh hotel

The Vision Board

'We needed to stand out from the crowd and project something innovative, shiny, new and progressive and Apparatus certainly met the brief. We enjoyed working with Mal and Nikki and were stimulated and inspired by their innovative ideas and approach.'

Catherine Potter, Vision Board Manager

LMC

'Part of the advantage of using Apparatus has been the practical way in which they have responded to our brief and the opportunity it has given staff to develop ideas they have come up with. By focussing on the brand, it has had a significant effect on the creativity of our own staff, encouraging them to suggest ideas they previously would not have entertained. We anticipate that we will be working with Apparatus for some time to come.'

David Woods, Principal / Chief Executive

Pinington

'With a new generation of directors coming onto the board, we needed to revitalise our image but we didn’t know where to start. Apparatus did it all for us, designing a fantastic new logo and creating a full kit of parts from website to signage, brochures to livery. The whole process was easy and enjoyable. We are aiming to become one of the biggest construction companies in the North West and having such a strong brand identity will really help us to put ourselves out there.’

Mark Ayrton, Managing Director

David Frank

'We have always enjoyed an exceptionally high standard of work, delivered on time and within our agreed budgets. The personal yet professional service they offer has been both consistent and reliable without exception. Apparatus have taken our design and marketing strategy to a new level, and we look forward to a continued, successful working relationship.'