something for the weekend

Something for the weekend

Thinking about relaxing with a good book this weekend? Why not take a trip down memory lane with a Ladybird classic revisited by Bag of Delights.

something for the weekend

something for the weekend

something for the weekend

something for the weekend

Happy weekend everyone!

Free wine on a Friday – we’re chuffed!

Enjoying dinner in a restaurant with clients last night, the conversation turned to Social Media. We thought we’d play around with the Wine Demon app and rated the wine we were drinking (a Mirror Lake Sauvignon Blanc which was incidentally very good). Imagine our surprise today when we received an email from Wine Demon saying that we were the daily review winners and they were sending us a cheque for the wine.

This set us thinking. Wine Demon is an app operated by Naked Wines. Why would they not simply offer us a wine of their own as a prize to incentivise us to buy a new case? This is the channel that most retailers take, using social to create revenue.
However that would have taken the social joy away from our interaction with Wine Demon. This is an example of somebody really understanding the social element. Our whole team is now inspired to review every wine they come across (it’s the weekend, there will be many!). Naked will start to gather more market and customer intelligence, we’ll have fun with the app. A win:win all round.

Nelson Mandela – how would he change the world in the 21st century?

Today is Nelson Mandela’s 94th brithday. A living legend, there is no doubt that he changed the world for good, but how differently could he have done it today using Facebook, Pinterest, Twitter and Google?


First Playstation, now Club Penguin

Until now, kids’ faith in technology has been unshakable. For kids who relegate DVDs and email to the realms of ‘old technology’ there have been a few shocks this spring. Firstly we had the suspension of the Playstation network and then this week, Disney apparently forgot to renew the Club Penguin url. This meant that kids were met with a picture of an old bloke playing golf instead of cyber seabirds. How analogue can it get!

I wonder what the uplift in computer mouse sales has been. Will parents replace the thousands that have been destroyed by the jabbing disbelief of the kids who don’t realise that ultimately it is fallible human beings (largely of their parents’ generation) who bring these technical wonders to life on a daily basis.

Retailers doing the Royal Wedding

London stores are decked out in their wedding finery – so who’s doing it well?  The Apparatus role of honour goes to:


Liberty wins our vote for its dry British humour

Runner Up: New Look for being bang on the mood of the nation.

Point Of Sale

Body Shop


John Lewis

Budget Busting


Booby prize

Shockingly for us goes to Selfridges for not trying very hard and being too commercial

Stop ponsing around down South

Resign London – we like this.  Yes we do have all that ‘fancy art crap’ up here in Europe’s second media hub.  Northern creatives, leave the soot and dust of the South and come back to real people, house prices you can afford and a great standard of living.  The campaign comes with a pre-written letter of resignation.  Happy Friday!

The Day The Routers Died!!!

The last IPv4 address apparently went 2 minutes ago!!!  Sing along…

How to do Happy Mondays 2011

Fab films on Sundays.  To ensure we all greet Monday with a large hurrah we’re building a library of inspiring films to be watched on winter Sunday afternoons.  The deal is that they must be suitable for family viewing (don’t want to damage the little apparati) and we’d like them to make us think and feel something (good preferably).

So far we’ve covered:

  • Forest Gump
  • Field of Dreams
  • Watership Down
  • Star Wars (on order of release)
  • Magnificent Seven
  • Karate Kid (original & new)
  • Spirited Away
  • Ghost in the Shell
  • Grease
  • Back To The Future
  • Lord of the Rings
  • The Incredible Journey
  • Gremlins

Coming soon

  • Stand By Me
  • La Vita e Bella
  • Total Recall
  • The Red Violin
  • Cinema Paradiso
  • Sammy’s Super T-shirt
  • Ring of Bright Water
  • It’s a Wonderful Life
  • Pay It Forward
  • The Pursuit of Happyness
  • Rain Man

We’ll add to this post whenever we think of one but all ideas are welcome, especially old, creative or lesser known movies.  Go on – don’t be a lurker – send us a suggestion.