HEIST Awards - Nikki Garnett

Apparatus Wins HEIST Award 2014 for Best Prospectus For Preston’s College

Well we’re back down to earth with a bump today after winning silver at last night’s HEIST Awards for best prospectus for Preston’s College. Of course gold would have been nice but we faced stiff competition from the UK’s best universities and colleges. The judges told us that they especially appreciated our strategic approach to navigation, the creativity of the content and the chatty but informative tone of the copywriting as well as the innovative touches we had introduced such as QR codes and augmented reality.

We were also thrilled to be on the shortlist for best strategic brand campaign but were pipped to the prize by Sunderland University and Manchester University. We had a great night with our clients from Preston’s College who were delighted, having entered many times before without winning. We are now working hard on this year’s prospectus, aiming for a gold at next years HEIST Awards event.

HEIST Awards – the countdown

The HEIST Awards are fast approaching. We’re up for best prospectus and best strategic branding campaign for the work we’ve done for Preston’s College this year. Changing the name and rebranding such an established college has been a complex and sensitive project to work on. The latest research coming in however shows that it’s working and the college’s brand reputation monitor is up. Fingers crossed for the awards event on 10th July when we face really stiff competition including Manchester University, Leeds College of Art, UCLAN and Nottingham University.