Well we’re back down to earth with a bump today after winning silver at last night’s HEIST Awards for best prospectus for Preston’s College. Of course gold would have been nice but we faced stiff competition from the UK’s best universities and colleges. The judges told us that they especially appreciated our strategic approach to navigation, the creativity of the content and the chatty but informative tone of the copywriting as well as the innovative touches we had introduced such as QR codes and augmented reality.
We were also thrilled to be on the shortlist for best strategic brand campaign but were pipped to the prize by Sunderland University and Manchester University. We had a great night with our clients from Preston’s College who were delighted, having entered many times before without winning. We are now working hard on this year’s prospectus, aiming for a gold at next years HEIST Awards event.