As part of our very prestigious win of the Preston College account earlier this year, our first task was to develop a new brand identity that would encapsulate their emerging status as an enterprising college. Having just been accepted as the newest member of the Gazelle Group, we needed to make sure that they would stand out amongst the UK’s top 20 FE colleges.
With a mountain of market research to reflect upon, we needed to develop a brand identity that would have longevity, relevance and energy. It was a demanding brief for an exacting group of decision makers including not only the marketing team and the Principal and Vice Principals but also the governors and a group of stakeholders selected from the staff team, schools and the local community.
Our first proposal was to develop the name – the college is working hard to serve and integrate with the local community. As part of this message we suggested a subtle move towards Preston’s College before any design work began. The team agreed and so the creative process was underway.
Despite presenting numerous options, their decision on our final execution was unanimous. We’re incredibly proud to be working with such a dynamic group of people and to be playing such a big part in the college’s future.