We worked alongside the internal marketing and creative teams to bring a fresh approach to a tired English brand both as a creative agency and as marketing support based in-house for a period of 12 months. Following the development of a comprehensive marketing strategy, the company was rebranded and the new identity was implemented across the organisation. New products with innovative packaging were designed and developed on behalf of both Wax Lyrical and the retailers that it is contracted to. A new consumer website was briefed and built. Other collateral included trade exhibition stands, in store window displays and presentation materials for use by the sales teams, ensuring the organisation continues to grow and thrive.