Wax Lyrical

Wax Lyrical is the UK’s largest manufacturer of home fragrance. With own range products that are sold in high quality stores, they also produce home fragrance for some of the world’s leading luxury brands.

Wax Lyrical Website:

Our Task


We worked alongside the internal marketing and creative teams to bring a fresh approach to a tired English brand both as a creative agency and as marketing support based in-house for a period of 12 months.  Following the development of a comprehensive marketing strategy, the company was rebranded and the new identity was implemented across the organisation. New products with innovative packaging were designed and developed on behalf of both Wax Lyrical and the retailers that it is contracted to. A new consumer website was briefed and built. Other collateral included trade exhibition stands, in store window displays and presentation materials for use by the sales teams, ensuring the organisation continues to grow and thrive.

Skills Involved


  • Corporate identity
  • Branding
  • Marketing strategy
  • Digital strategy
  • Digital Marketing
  • Window Displays
  • Visual Merchandising
  • Instore Graphics
  • Signage
  • POS
  • Packaging
  • Product Packaging
  • Artworking
  • Production Management