Client

Sutro Digital

Sutro Digital is a content marketing agency based in London specialising in a female tech savvy audience. Producing content for brands such as Ford, Vodafone and LG, Sutro Digital creates content for websites and blogs in addition to helping brands, publishers and bloggers to monetise their online services. Sutro Digital is a sister agency to Apparatus.

Sutro Digital Website: http://www.sutrodigital.com

Our Task

Task

After receiving significant investment for expansion, Sutro needed to rebrand and reposition itself in the marketplace. Being a digitally led publisher with a mobile first strategy, we needed to differentiate them from older style content publishers. The identity needed to appeal to both brands and retailers and be distinctive in a largely digital environment.

The website needed to encapsulate the scope of services that Sutro has to offer and reflect their positioning as the creator of content targeted at Tech Savvy women.

The directors of Apparatus are also directors of Sutro. Our partnership with them means that both agencies have access to a complete remit of strategic thinking and skill both on and offline.

Skills Involved

Skills

  • Corporate identity
  • Branding
  • Web design
  • Web building
  • Responsive design
  • Mobile first platform
  • Online strategy