Client

JWK Solicitors – marketing for law firms

JWK is a large law firm in the North West. It was formed in 2012 from the merger of 2 established legal practices and Apparatus was called in for what they termed ‘brand therapy’ after being disappointed with the first agency that they had chosen to create an identity and marketing collateral for their launch. Apparatus has proven experience in marketing for law firms.

JWK Solicitors Website: http://www.jwksolicitors.co.uk

Brief

JWK Solicitors

Working with the 6 partners, we were tasked with developing an identity for JWK that would encapsulate the innovation and modernity that the new practice would offer whilst still referencing the serious nature of their business. We began by developing the brand identity backed by a palette of colours that would provide an arsenal for us when we came to segmenting their services for marketing purposes. Encouraged by their enthusiastic reception, we then went on to develop brochures, leaflets, advertising, PR, CRM campaigns and to build an annual marketing strategy. We also designed their website and worked on its content. We continue to act as their retained agency, overseeing all activity for them and developing new ideas that ensure their profile remains high using our experience of marketing for law firms.

Skills Involved

Skills

  • Corporate identity
  • Branding
  • Marketing Strategy
  • Content marketing
  • Copywriting
  • Web design
  • Web building
  • Responsive design
  • Mobile first platform
  • Online strategy
  • PR
  • Social Media Training
  • Promotional Goods
  • Event management