Pinterest and Tumblr the fastest growing social media platforms

2014 has seen Pinterest and Tumblr leaving Facebook trailing in terms of new user engagement with Tumblr’s active users growing by 120% and Pinterest by 111% against Facebook’s 2%. Instagram has also slowed since the beginning of the year. Of course Facebook is bound to be reaching saturation point now that it has conquered the older market but if current trends continue it would show a leaning towards curating rather than generating material. As more people adopt social media there is space for those who prefer it to take a more passive role. All of this is great news for brands who have a good legacy of content already online, especially in terms of imagery.