Apparatus head of marketing, Nikki Garnett, will today be delivering an afternoon lecture on Innovative marketing strategy to business leaders at Liverpool University Management School.  Nikki will be sharing the experience she has developed through her years of working with exciting brands such as Selfridges, Marks & Spencer, New Look and Top Shop.  She will also be introducing the concept of web 3.0 and explainining the importance of integrating digital strategy into marketing plans now.