We are honoured to have received a request from Oxford University Press to include a piece of our copywriting in the new textbook for GCSE English that will be used worldwide.  Written by Apparatus' very own Nikki Garnett for Lancaster & Morecambe Tourist Board, OUP tell us it is creative copywriting used for commercial purposes at its very best.  Here's an excerpt...

"As you approach on the M6, you can tell by the dramatic change in the landscape that you are arriving somewhere special.  The air softens, the terrain gives way to rolling hills and an impressive city skyline opens out at your side. Morecambe, with its spectacular bay, its wide-open skies and whirling seabirds, is preparing for a new tomorrow. Culture is at the heart of it and the pace is gathering..."