Asco stores has selected Apparatus to be its full service marketing and creative agency.  Key criteria included an agency with extensive, across the board experience in retail marketing. Excited is not the word for the mood in the Apparatus offices !!!!!!!!

We will be designing their retail corporate identity, fascias, visual merchandising, retail packaging,  advertising campaigns and developing their retail marketing strategy, brand values, website and online marketing, CRM programme and verbal branding.

Asco is set to become the UK's 6th biggest supermarket group with plans to launch 30 stores in the North over the next 3 years.  The first, based in a former Woolworths store, is set to open in Warrington city centre early next month.

More information can be found on The Telegraph, The Grocer and the ITN websites.