New Client: Cleopatra’s Needle

We are delighted to be working on the branding for North West based company, Cleopatra’s Needle. Producers of the popular tapestry kits sold through Liberty of London and John Lewis, they have recently been taken over by new owners who require a refreshed brand identity, brochures, stationery and a PR campaign. We will also be working with them on range planning and ideas for brand extension, as we help them with trend forecasting within their regenerated marketplace. They tell us they chose Apparatus not only for our fabulous creative ability but also because of our experience of working within top level retail, particularly with premium brands.

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