Longstanding client Firwood Paints came to Apparatus with their latest project – a print catalogue featuring over 2000 options of paint and specialist coating finishes. The brief was for something that would be eye catching, easily navigable and cost-effective to distribute. It also needed to be created in an easy to edit format so that it can be rerun at a fast turnaround with price and product changes being simple to implement. It will be mailed at runs of 10,000, with a classic acquistition, conversion and retention objective of driving sales to the website as well as by phone.
http://www.apparatusmarketing.com/wp-content/uploads/2014/01/firwood-paints-bolton.jpg 559 750 Mal Garnett http://apparatus4.wpengine.com/wp-content/uploads/2013/04/logo-horizontal-new2.png Mal Garnett2013-05-07 16:19:272014-04-07 13:04:452000 product paint and finishes catalogue